Fetch's latest photo series dives into the subtle yet powerful ways gender roles are communicated through visual media. Featuring images that highlight the distinct poses and attire of men and women, this collection explores how society’s ingrained gender norms shape our subconscious expectations and perceptions. Drawing on insights from the documentaries Codes of Gender and Miss Representation, the photos shed light on how these poses reinforce traditional views of masculinity and femininity without viewers even noticing.

​

These visuals also tie into the political landscape, where clothing choices for women, especially in politics, become topics of scrutiny and affect public perception. The spread examines how the way women present themselves through fashion can influence their perceived authority and comfort in predominantly male spaces, sparking dialogue about power dynamics, self-representation, and the unspoken codes that still influence women’s roles today.

​

Sincerely, 

Lily Rubenstein